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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 2 of our blog articles.

Creating a New Concept for Wine with Marian Leitner-Waldman of Archer Roose

On this episode of Pitcher This!, Darren Fox talks with Marian Leitner-Waldman, Founder and CEO of Archer Roose, about how she made her dream of consumer friendly wine come to life. Marian describes the conversation that inspired Archer Roose, the story behind the can’s design, and her advice for anyone trying to break into the beverage industry.

What is a 301 Redirect?

Over time, the pages on your website build up data. This can include links from other websites or directories, often referred to as backlinks.

Networking and Success in the Brewing Industry with Milk Money Brewing

On this episode of Pitcher This!, Darren Fox talks with Head Brewer and Co-owner of Milk Money Brewing, Erik Pizer, about the brewing industry. They discuss creating a successful brewpub, networking in the beer space, handling criticism and praise for your product, and much more.

Merging CBD and the Beverage Industry with Rip N Sip

On this episode of Pitcher This!, Darren Fox has a conversation with Co-founders of Rip N Sip, Brad Martin and Joe Prior. They discuss the science behind CBD, successful distribution through e-commerce, effectively packaging CBD products, and much more.

Crafting a Successful Wine and Lifestyle Brand with Chrishon Lampley of Love Cork Screw

On this episode of Pitcher This!, Darren Fox has a conversation with the Founder of Love Cork Screw, Chrishon Lampley, all about her brand’s journey. They discuss the power of digital media, instilling confidence for brand owners, conveying your brand’s message through packaging, and much more. You won’t want to miss this jam-packed episode!

Marketing an Organic Beer Company with LaGrow Organic Beer Co.

In this episode of Pitcher This!, Darren Fox has a conversation with the Co-founder of LaGrow Organic Beer Company, Sam LaGrow, about organic brewing and marketing. They discuss logistics and distribution, the best marketing channels for the beverage space, what it’s like working with family, and much more.

Improving Your Website Design with Haley Langer

On this episode of Pitcher This!, Darren Fox talks with Front End Developer at Idea Marketing Group, Haley Langer, all about website design. They discuss tips for optimizing your website, staying up to date on design trends, why CAPTCHA and ADA matter, and much more.

Google Analytics 4: A Data Collection Strategy

With the increasing demand for user privacy, it has become more difficult to track online users of multiple devices across multiple platforms, sites, and apps. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics platform, assisting marketers with data collection strategies. GA4 Exploration gives more control over data visualization than was previously available in Universal Analytics.

A College Graduate’s Journey Building A New Beverage Brand

On this exciting episode of Pitcher This!, Darren Fox talks to Founder and CEO of Juiced Boxes, Dawson Sieradzky. Dawson discusses his journey to becoming an entrepreneur, the challenges he’s faced while starting his company, his brand’s plans for expansion and social media, and much more.

Facebook Analytics is Going Away

Facebook Analytics will cease to exist after June 30th. What does that mean for marketers and business pages? Learn more in our blog.

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Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

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