Other Business Tools for Tracking & Advertising
Marketers wondering what to do next may be able to get most of the same data using some third-party solutions or other business tools for tracking and advertising.
Facebook recommends these options for other business tools for tracking and advertising on its platform:
- Business Suite: From the Facebook Business Suite, you can manage Facebook and Instagram accounts and get data about your audience, content performance, and trending.
- Ads Manager: Ad Manager also allows to track results for campaigns, ads, and ad sets.
- Events Manager: Events Manager can help deploy pixels and conversions APIs to report customer activity on websites, apps, or in brick-and-mortar locations.
- Facebook Insights: Insights for Facebook pages and Instagram profiles remain unchanged.
The Facebook Business Suite isn’t available for everyone yet. Currently, it’s only available for small businesses but the social media company said it plans to roll Business Suite out for all users sometime in 2021.
Export Facebook Data into a CSV File
If you want to save the data that’s in the Facebook Analytics tool, you can export data into a CSV file and download it but only until June 30, 2021. After that, it’s gone for good. To export data into a CSV file, go to Facebook Analytics on a desktop computer and click the right arrow along the top line in charts or tables you want to download.